Beware the Hype: Trump and Melania’s New Cryptocurrencies Under the Spotlight
When the music starts and the party gets going, it’s easy to want to join in the fun. But the latest “party” hosted by Donald and Melania Trump, featuring their newly launched cryptocurrencies $Trump and $Melania, may not be the celebration you want to crash.
Despite their explosive debut over the weekend, experts are warning potential investors to proceed with caution.
An Unprecedented Launch
According to Mads Eberhardt, a cryptocurrency analyst at Steno Research, the rapid success of these memecoins is almost unheard of.
• “I’ve been in the crypto industry for years, and it’s completely unprecedented for something launched just days ago to achieve this kind of market value,” Eberhardt told Danish media outlet TV 2.
As of Monday afternoon, $Trump boasted a market value of approximately 70 billion DKK, making it the 18th largest cryptocurrency globally. Meanwhile, $Melania reached a valuation of 10 billion DKK.
This meteoric rise raises eyebrows, especially given that the coins are officially described as symbols of support for the Trump family rather than investment vehicles. Yet, speculation is rampant, and many are buying in hopes of turning a quick profit.
Experts Issue Warnings
Both Eberhardt and economist Frank Hvid, a former chief strategist turned financial advisor, caution against diving into the Trump-themed crypto craze.
What Are Memecoins?
Memecoins are typically novelty cryptocurrencies with little to no inherent value. They’re often driven by community hype or internet memes. While Bitcoin, often dubbed “digital gold,” has established itself as a legitimate store of value, memecoins like $Trump and $Melania are seen as high-risk gambles.
• “Memecoins are essentially a race to zero,” Eberhardt warns.
• Hvid agrees, advising those tempted to buy: “If you do, invest only a small amount and be fully prepared for the possibility of losing it all.”
A Volatile Market Fueled by Speculation
Trump’s coins come on the heels of his announcement to make the U.S. the world’s crypto capital, coinciding with his inauguration as president. This has further fueled excitement in the crypto market, with Bitcoin reaching new record highs.
However, Hvid points out that memecoins are fundamentally a gimmick, citing examples like “Fartcoins” – a cryptocurrency valued at over 10 billion DKK despite its absurd premise.
• “People buy these coins because they find it fun or feel a sense of community, not because of intrinsic value,” Eberhardt explains.
Lessons from the Past: The “Hawk Tuah” Scandal
The risks of investing in memecoins became evident during the $HAWK fiasco, launched by internet celebrity Haliey Welch, known as the “Hawk Tuah” girl. Her coin quickly amassed a value of 3.4 billion DKK before collapsing, leaving many investors with significant losses.
Should You Invest in $Trump or $Melania?
For those still enticed by the glittering numbers, experts recommend treating these memecoins as entertainment rather than serious investments.
• “If you want to join the party, make sure you can leave before it ends,” Hvid advises.
The bottom line? While $Trump and $Melania may be the talk of the crypto world today, they come with significant risks. As with any investment, proceed with caution, do your research, and never invest more than you can afford to lose.
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