A Colgate toothpaste TV advert which promised to "instantly" repair teeth has been banned for being "misleading".
Six complaints about the advert for Colgate Sensitive Repair and Prevent toothpaste were upheld by the Advertising Standards Authority.
Parent company Colgate-Palmolive (UK) said the product provided a "reparative layer on the enamel surface" when used.
https://www.bbc.com/news/uk-46618232?ns_mchannel=social&ocid=socialflow_facebook&ns_campaign=bbcnews&ns_source=facebook
Six complaints about the advert for Colgate Sensitive Repair and Prevent toothpaste were upheld by the Advertising Standards Authority.
Parent company Colgate-Palmolive (UK) said the product provided a "reparative layer on the enamel surface" when used.
https://www.bbc.com/news/uk-46618232?ns_mchannel=social&ocid=socialflow_facebook&ns_campaign=bbcnews&ns_source=facebook
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